About Us
About Primenows
Who We Are
Welcome to Primenows — where creativity meets craftsmanship, and every piece is made with intention.
We’re a UK-based brand rooted in the belief that beauty lives in simplicity and individuality. From our tree-shaped wooden bookcases to our customizable apparel, each creation is designed to bring warmth, function, and personality into everyday life.
We craft pieces that settle naturally into your space and routine. Whether standing as a centerpiece in your living room or worn as a personal expression, every Primenows design reflects honest materials, thoughtful detail, and care in every step.
What We Make
Tree-Shaped Wooden Bookcases
Our signature tree-shaped shelves are inspired by the calm strength of nature. Each one is hand-built from solid wood, balanced between art and utility.
The form is sculptural, yet practical. Strong joinery, smooth edges, and a hand-finished surface ensure your bookcase stands the test of time — quietly, beautifully.
Custom Apparel
Alongside furniture, Primenows designs simple, well-made apparel held to the same standard of quality and tone. Comfortable materials, clean shapes, and personal touches define each piece. You can select from our ready-to-ship line or personalize an item with your name, so what you wear feels as intentional as what you live with.
Why Choose Primenows
Thoughtful Support
Made with Intention
Personalization Made Simple
Quality First
Worldwide Shipping
Shipping & Returns
We currently offer two delivery services, tailored to the nature of each product line:
- Tree-Shaped Wooden Bookcases (UK Only): Because our wooden bookcases are large, heavy, we currently manufacture and deliver within the United Kingdom only. Each piece is securely packed and handled with care to ensure safe arrival. Delivery times vary depending on your location and customization details.
- Apparel (International Shipping Available): Our apparel line is available for international shipping, with tracked delivery options worldwide. Orders are carefully packed and dispatched promptly from the UK. Delivery times depend on your region and postal service.
For more information, please visit our Shipping Policy.
Before placing a personalized order, we recommend reviewing our Return & Refund Policy.
Materials & Sustainability
We believe sustainability starts with longevity — making things that last.
Our solid wood bookcases use responsibly sourced materials and eco-conscious finishes that are safe for homes, children, and pets. Offcuts are repurposed into samples or packing materials to minimise waste.
Our apparel favours durable fabrics and timeless design — pieces that are made to be worn, not stored.
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Contact Us
- Address: 35 Haydock Rd, Bicester, Oxfordshire OX26 1BE, United Kingdom
- Hours: Monday to Friday | 9:00 AM – 7:00 PM (GMT)
- Phone: +44 736 162 7968
- Email: support@primenows.com
Bookshelves, bookcases, decorative shelves made of natural wood!
We accept
